£60K of new recurring revenue in a single quarter.
Intec Micros is a UK distributor supplying the hardware and IT solutions that managed service providers build on. They partnered with AC Generates to turn their reseller program into a paid social growth engine.
The challenge
Intec supplied the hardware and solutions MSPs depend on, but the reseller program was not adding recurring revenue at the pace the business needed.
Recruitment leaned on the existing trade network and referrals. Dependable, but slow and impossible to forecast. Paid social was largely untested for reaching MSP owners and IT decision makers, and earlier attempts had surfaced one-off buyers rather than resellers worth onboarding.
What they needed was a repeatable engine that put the program in front of the right MSPs at scale, and converted them into recurring monthly revenue rather than single orders.
The approach
We built a full-funnel lead generation system using Meta ads as the foundation to drive new leads, with high-quality creative assets built on a proven creative strategy.
Audience and offer
A B2B targeting strategy built around MSP owners, IT directors and resellers, paired with a program offer framed around margin, recurring revenue and partner support rather than product specification.
Creative that converts
Placement-specific creative across Meta: solutions in context, reseller benefits, and a clear program hook.
Straight to their team
Every lead landed straight into the CRM with contact details and qualified lead details, so the sales team can begin nurturing new potential resellers and issuing quotes.
How we ran it
Discovery and audit
Reseller interviews, funnel audit, and a thorough breakdown of prior and current marketing efforts.
Creative and offer
Work with the sales director to establish a unique offer and build creatives for testing.
Launch and test
Campaigns live on Meta, with CRM integration and nurture automations behind them.
Optimize and scale
Frequent optimization to maintain lead quality and cost per lead.
The growth
Within the first quarter, paid social became Intec's fastest growing reseller acquisition channel, adding recurring revenue at a lower cost per lead than any prior effort. The program added more than £60,000 in new monthly recurring revenue.
Cost per reseller lead came in 37% below previous efforts, at a 7x return on ad spend. More importantly, the leads were the right kind: MSPs worth onboarding rather than the one-off buyers earlier attempts had produced.
- Meta advertising
- Lead generation
- Creative strategy
- CRM integration
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