Meta advertisingCreative assetsLanding pagesLead nurture

Scaling the Porter Lake dealer program with paid social.

Porter Lake is a premium wholesale supplier of top-tier window treatments: motorized shading, refined drapery, and blinds. They partnered with AC Generates to turn dealer growth into a predictable and scalable process.

Client

Porter Lake

Industry

Wholesale window coverings

Services

Meta advertising, creative assets, landing pages, lead nurture

Engagement

Ongoing, since 2025

1100%

Dealer program growth in nine months

16.7%

Lead to dealer conversion rate

47%

Lower cost per onboarded dealer

01 Challenge

The challenge

Porter Lake had the product: premium, motorized, beautifully made. What they didn't have was a way to put it in front of the right professionals at scale.

Dealer recruitment leaned heavily on manual cold outreach, word of mouth, and trade show attendance. It worked, but it didn't scale, and it couldn't be forecast. Paid social was untested for the B2B wholesale audience, and previous efforts had burned budget on poor quality traffic that never converted into dealer relationships.

They needed a lead engine that spoke to professionals, qualified them before a rep ever picked up the phone, and turned ad spend into onboarded dealers, predictably, month after month.

02 Approach

The approach

We built a full-funnel system using Meta ads as the foundation for driving leads, with proven creative strategy, high-quality creative assets, a qualifying lead flow, and nurture that routes hot dealers straight to an automated onboarding process.

Audience and offer

Built a B2B targeting strategy around installers, designers, and dealers, paired with a margin-led offer that speaks to professionals, not homeowners.

Creative that converts

Placement-specific creative across Meta: product in context, social proof, and a clear dealer-program hook tested in rapid cycles.

Lead flow and nurture

A qualifying lead form feeds email and SMS automations, so every dealer is warmed and routed to the right rep within hours.

Creative examples

Porter Lake

How we ran it

Discovery and audit

Dealer interviews, funnel audit, and an in depth analysis of current marketing efforts.

Creative and offer

Established a strong dealer offer, landing pages, lead forms, and first creatives for testing.

Launch and test

Campaigns live on Meta with lead notification and nurture automations.

Optimize and scale

Weekly optimization on lead quality metrics, followed by lead cost optimizations.

“For the first time our dealer pipeline is predictable. AC Generates turned paid social into our most reliable growth channel, and the lead quality is exactly who we want.”

Mike Leddy

Co-Founder, Porter Lake

04 Results

The growth

Within months, paid social became Porter Lake's strongest dealer acquisition channel, at a lower cost per lead than any prior effort, and the highest conversion rates of any dealer onboarding process tested to date. The dealer program itself grew 1100% in nine months.

That has since developed into a lasting partnership, now helping Porter Lake's extensive dealer network land more jobs, and driving growth in two directions: dealer acquisition, and dealer sales.

Services provided